_sid-lee-124-adidas-climacool-ready-to-run.jpg "Sid Lee | adidas Climacool: Ready to Run from emi re Video Screenshot Preview")
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⏲ Duration: 1 min 21 sec
✓ Published: 14-Jun-2012
✓ Published: 14-Jun-2012
Description:
How do we go about re-launching Climacools - pure running shoes - in France to 14-19-year olds, despite the fact that studies show that French teens hate running?nBy giving them a good reason to run with the Operation “Ready to run.”nThe concept: each time a teen tries on a pair of Climacools anywhere in France, they have a chance to be chosen to carry out a mission and take part in an extraordinary race in their city. How? Some guys kidnap them in-store, take them into a van, give them earp
How do we go about re-launching Climacools - pure running shoes - in France to 14-19-year olds, despite the fact that studies show that French teens hate running?nBy giving them a good reason to run with the Operation “Ready to run.”nThe concept: each time a teen tries on a pair of Climacools anywhere in France, they have a chance to be chosen to carry out a mission and take part in an extraordinary race in their city. How? Some guys kidnap them in-store, take them into a van, give them earp
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