Measuring the Magic of the Movies: NCM and Innerscope Measure Emotional Engagement to Cinema Ads from latest movies online play Watch Video
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Description: NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and Innerscope Research, Inc., the leader in using neuroscience informed biometrics to deliver unique audience and consumer insights, today released a new biometric research study,
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