_2012-honda-civic-92.jpg "2012 Honda Civic \ from video hosting websites other than youtube Video Screenshot Preview")
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⏲ Duration: 1 min 14 sec
✓ Published: 27-Nov-2013
✓ Published: 27-Nov-2013
Description:
The release of the all-new 2012 Honda Civic marks the most important product launch in the history of American Honda. From first-time drivers to retirees, the iconic vehicle enjoys a wide demographic and multi-generational appeal. From a marketing standpoint, reaching this audience would be as important as manufacturing the redesigned Civic worthy of their praise.nnIn response to this challenge, Tier10 independently launched an integrated “Tell Your Story” campaign, a people-centric concept
The release of the all-new 2012 Honda Civic marks the most important product launch in the history of American Honda. From first-time drivers to retirees, the iconic vehicle enjoys a wide demographic and multi-generational appeal. From a marketing standpoint, reaching this audience would be as important as manufacturing the redesigned Civic worthy of their praise.nnIn response to this challenge, Tier10 independently launched an integrated “Tell Your Story” campaign, a people-centric concept
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