_samsung-tv-the-official-sponsors-of-watching-football.jpg "Samsung TV: The Official Sponsors of Watching Football from fifa pro football Video Screenshot Preview")
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⏲ Duration: 91 sec
✓ Published: 07-Nov-2014
✓ Published: 07-Nov-2014
Description:
Samsung has established itself as a market leader in the connected TV category, but was concerned about losing share of voice during one of the biggest sporting events on the planet - the 2014 FIFA World Cup in Brazil.nnHow do we make Samsung top-of-mind leading up to the World Cup without being an actual sponsor of FIFA?nnRather than sponsoring soccer stars or the FIFA World Cup, Samsung became the official sponsor of watching soccer. We sponsored pro athletes who are also huge soccer fans with
Samsung has established itself as a market leader in the connected TV category, but was concerned about losing share of voice during one of the biggest sporting events on the planet - the 2014 FIFA World Cup in Brazil.nnHow do we make Samsung top-of-mind leading up to the World Cup without being an actual sponsor of FIFA?nnRather than sponsoring soccer stars or the FIFA World Cup, Samsung became the official sponsor of watching soccer. We sponsored pro athletes who are also huge soccer fans with
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