_dreams-124-everything-changes.jpg "Dreams | Everything Changes from oh baby the journey of karma Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 09-Aug-2015
✓ Published: 09-Aug-2015
Description:
Eight Years in One Minute...nnI'm really proud of this commercial for beds retailer Dreams and advertising agency CheethamBellJWT. I've directed a bunch of comedy commercials for them in the past but for their 'Replace Every 8' campaign, we all wanted to do something different.nnCreating an advert to tell people that it's recommended that you change your mattress every eight years doesn't seem to be the most exciting concept but what came out of it was the idea to show a couple's life over that
Eight Years in One Minute...nnI'm really proud of this commercial for beds retailer Dreams and advertising agency CheethamBellJWT. I've directed a bunch of comedy commercials for them in the past but for their 'Replace Every 8' campaign, we all wanted to do something different.nnCreating an advert to tell people that it's recommended that you change your mattress every eight years doesn't seem to be the most exciting concept but what came out of it was the idea to show a couple's life over that
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