_east-midlands-trains-124-advertising-campaign-124-designed-by-the-one-off.jpg "East Midlands Trains | Advertising Campaign | Designed by The One Off from ttl models Video Screenshot Preview")
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⏲ Duration: 10 sec
✓ Published: 13-Jul-2017
✓ Published: 13-Jul-2017
Description:
Our first TTL activity for East Midlands Trains was a brand building campaign, aimed at building brand love at a time of widespread dissatisfaction with the rail industry. By being honest, humble and humorous, and admitting our flaws, we wanted to make customers feel valued, important and listened to. We used tiny architectural models and every day items to get the message
Our first TTL activity for East Midlands Trains was a brand building campaign, aimed at building brand love at a time of widespread dissatisfaction with the rail industry. By being honest, humble and humorous, and admitting our flaws, we wanted to make customers feel valued, important and listened to. We used tiny architectural models and every day items to get the message
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