_wheres-the-pulp.jpg "Where’s the pulp? from indian maid real Video Screenshot Preview")
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⏲ Duration: 38 sec
✓ Published: 29-Sep-2013
✓ Published: 29-Sep-2013
Description:
After battling McCann-Erickson and Ogilvy, we won the Minute Maid business. The first product to be launched in India was Pulpy Orange. An orange drink with real orange pulp was totally new for the Indian market. So I thought the first piece of communication must be about the pulp and nothing else. So I wrote the line,
After battling McCann-Erickson and Ogilvy, we won the Minute Maid business. The first product to be launched in India was Pulpy Orange. An orange drink with real orange pulp was totally new for the Indian market. So I thought the first piece of communication must be about the pulp and nothing else. So I wrote the line,
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