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Brand Master Academy
Brand Master Academy
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_heineken-open-your-world.webp "BRIEFnHeineken, famous for its premium positioning and world class sponsorships, wanted to create a deeper engagement and greater trust with its male target audience, who tend to see the brand as superficial and lacking authenticity. Our brief was to bring meaning to the Heineken brand, using its tagline ‘Open Your World’ as our inspiration.n nCULTURAL TRUTHn2016 was a year where the world seemed to be closing down and it is impacting our belief systems, leading us to seek confirmation in co")
_what-is-brand-positioning.webp "Marketing Business Network")
_green-cup-coffee-100-traceable-wake-up-calls.webp "An idea to promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. Meaning, you can trace your coffee back to the exactly farm where it comes from.")
_basic-branding-positioning-principles.webp "Professor Wolters")
_what-is-brand-positioning.webp "Rock Your Brand®")
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