_data-capital-how-online-targeting-of-voters-could-influence-the-uk-general-election.jpg "Data Capital: How online targeting of voters could influence the UK General Election from columbia university background Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 55:17
👁 View: 1.3M times
✓ Published: 17-Jun-2024
👁 View: 1.3M times
✓ Published: 17-Jun-2024
Description:
Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.<br/>Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:<br/>Reinforcement;<br/>Disruption;<br/>Attraction.
Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.<br/>Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:<br/>Reinforcement;<br/>Disruption;<br/>Attraction.
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
Related Videos
_sharenting-online-keeping-kids-identities-safe.webp "How can we share children’s milestones safely on social media?")
_study-vlog-124-first-week-of-school-as-a-film-student-at-columbia-university.webp "Alexandra Ling")
⏲ 11 minutes 32 seconds 👁 4.3K
_columbia-university-dorm-room-tour-124-bard-hall-moving-vlog.webp "ItsCristalJ")
_nearly-half-of-all-americans-are-struggling-financially-poll.webp "Do you feel as though you are struggling financially at the moment, if you are, you’re not alone. According to a new Monmouth University Polling Institute survey an astounding number of Americans are. Veuer’s Tony Spitz has the details.")
_carman-room-tour-2018-124-columbia-university.webp "Columbia Undergraduate Admissions")
_euro-2024-economic-benefits-and-advertisement-prospects.webp "Kieran Maguire, football finance lecturer at the University of Liverpool and the author of \")
_walking-tour-of-columbia-university-in-manhattan-nyc.webp "ActionKid")
_week-in-the-life-at-columbia-university.webp "claire bui")
_sharenting-online-keeping-kids-identities-safe.jpg)
_study-vlog-124-first-week-of-school-as-a-film-student-at-columbia-university.jpg)
_columbia-university-dorm-room-tour-124-bard-hall-moving-vlog.jpg)
_nearly-half-of-all-americans-are-struggling-financially-poll.jpg)
_carman-room-tour-2018-124-columbia-university.jpg)
_euro-2024-economic-benefits-and-advertisement-prospects.jpg)
_walking-tour-of-columbia-university-in-manhattan-nyc.jpg)
_week-in-the-life-at-columbia-university.jpg)
![[+]](/images/menu.gif){kind=small}