_suzuki-cinderella.jpg "SUZUKI . cinderella from indian girl showing Video Screenshot Preview")
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⏲ Duration: 63 sec
✓ Published: 15-Jan-2015
✓ Published: 15-Jan-2015
Description:
STRATEGYnI wrote this commercialfor the Indian launch of Suzuki's new luxury compact car, the Swift. The client saw this car appealing to young upwardly mobiles males - the ad was written to appeal to this demographic. Our agency articulated this market position with the campaign tag line, 'You're The Fuel'. Our strategy aimed to position the car as an enabler to achieve a higher social status.nnCREATIVEnThe story is the classic boy-meets-girl story, with a twist. Cinderella breaks tradition b
STRATEGYnI wrote this commercialfor the Indian launch of Suzuki's new luxury compact car, the Swift. The client saw this car appealing to young upwardly mobiles males - the ad was written to appeal to this demographic. Our agency articulated this market position with the campaign tag line, 'You're The Fuel'. Our strategy aimed to position the car as an enabler to achieve a higher social status.nnCREATIVEnThe story is the classic boy-meets-girl story, with a twist. Cinderella breaks tradition b
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