_behind-the-screens-hollywood-goes-hypercommercial.jpg "Behind The Screens: Hollywood Goes Hypercommercial from cross marketing examples Video Screenshot Preview")
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⏲ Duration: 21 min 81 sec
✓ Published: 11-Feb-2015
✓ Published: 11-Feb-2015
Description:
This rental is intended for educational use and is allowed to be streamed in classrooms, workshops, and small community settings. For theatrical or large community screenings, please e-mail info@mediaed.org for permission and fees.nnHollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.nnBehind the Screens explores this trend toward
This rental is intended for educational use and is allowed to be streamed in classrooms, workshops, and small community settings. For theatrical or large community screenings, please e-mail info@mediaed.org for permission and fees.nnHollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.nnBehind the Screens explores this trend toward
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