_durex-reasons-to-celebrate-campaign-case-study.jpg "Durex - Reasons to Celebrate - Campaign Case Study from fifa world cup 2018 time chat Video Screenshot Preview")
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⏲ Duration: 1 min 78 sec
✓ Published: 07-Sep-2018
✓ Published: 07-Sep-2018
Description:
We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex.nnSo we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign that used cheeky new
We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex.nnSo we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign that used cheeky new
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