_friday5-ep002-5-ways-to-retain-your-donors.jpg "Friday5-EP002: 5 Ways To Retain Your Donors from ztv live Video Screenshot Preview")
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⏲ Duration: 2 min 58 sec
✓ Published: 24-Aug-2019
✓ Published: 24-Aug-2019
Description:
Today’s topic is 5 Ways to Retain Your Donors. This is an important topic. Here in the U.S., we’re only retaining 45% of our overall donors each year. It’s even worse for first-time donors. With an average retention rate of only 20%. Instead of obsessing about finding NEW donors, how about we keep the ones we have. Retaining donors can reduce our fundraising cost-per-dollar raised, AND it helps us maximize lifetime giving values.nnIf you liked this, check out my online community of Fundrai
Today’s topic is 5 Ways to Retain Your Donors. This is an important topic. Here in the U.S., we’re only retaining 45% of our overall donors each year. It’s even worse for first-time donors. With an average retention rate of only 20%. Instead of obsessing about finding NEW donors, how about we keep the ones we have. Retaining donors can reduce our fundraising cost-per-dollar raised, AND it helps us maximize lifetime giving values.nnIf you liked this, check out my online community of Fundrai
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