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Description: Sympathetic Pixel is a 100% digital case, using only social media and mobile phone, to help GRAACC, institution that fight against child cancer. People could donate a space on his blog, a post, a Twitt, or yet donate a $ 2 dollars SMS message. Three hours after the campaign launch, it was the first most twitted subject (trend topic) in Brazil. The donations to the institution increased 61%.
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