_ibm-datagrams.jpg "IBM - Datagrams from ashe Video Screenshot Preview")
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⏲ Duration: 53 sec
✓ Published: 26-May-2014
✓ Published: 26-May-2014
Description:
For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.nnTo view the action visitnIBM - Sports: http://instagram.com/ibmsportsnUS Open: http://instagram.com/usop
For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.nnTo view the action visitnIBM - Sports: http://instagram.com/ibmsportsnUS Open: http://instagram.com/usop
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