Renault Symbioz A new era in family \ from value positioning in marketing Watch Video

⏲ Duration: 6:58
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✓ Published: 06-May-2024

Description:
A true ‘voiture à vivre’, Renault 16 was designed to stand apart from the competition. Launched in 1965, it premiered a new body style, with hatchback access to the boot. More versatile than any of its contemporaries, Renault 16 included a bench seat adjustable for a 'holiday travel' position. It met the needs of families looking for a car that suited their lifestyles, while keeping pace with rapid social change.<br/><br/>Since then, Renault has continued to innovate with family cars that caught the mood of their times. This was true in the 1980s with Espace, a car that started a revolution with its groundbreaking one-box design and modular layout. In the 1990s, Renault did it again with Scénic, the first compact MPV. Designed to resemble a cocoon, Scénic featured an interior dedicated to passenger well-being.<br/><br/>Symbioz shares this same DNA. Able to adapt its boot and passenger compartment to family needs, with useful technologies delivering human added value and compact dimensions that are also ideal for city driving, it joins a long line of versatile ‘voitures à vivre’, reflecting its times. Showcasing Renault's new design language, Symbioz follows on from the recent Scénic E-Tech electric and New Captur.