BBDO - REI Hiker 2013 - Artifact Design from bi coastal media Watch Video
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Description: http://www.artifactdesign.com/work/rei-hiker.htmlnnIncorporating stellar design and production into a digital campaign while still maintaining the high-production-value meant for television is a skill Artifact has mastered. The REI Hiker interactive project is a perfect example of implementing great on-air quality creative in the digital space. We shot the hikers on location in Georgia, then composited them into a stock mountain backdrop in our Flame suite in LA.The result of this mixed media,
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