_draftkings-39why-do-you-play39-director39s-cut.jpg "DraftKings - 'Why Do You Play?' (Director's Cut) from carbon copy Video Screenshot Preview")
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⏲ Duration: 37 sec
✓ Published: 11-Nov-2017
✓ Published: 11-Nov-2017
Description:
You had us at football.nnWe were immediately inspired by the opportunity to create something bold and intense for the DraftKings campaign. And no, it’s not just because we love football. We are thrilled to accept the challenge of singling out fantasy fans; talking to them in their language and tapping into their passion for the game. Because let's be honest, it's a little like looking in the mirror. We are so familiar with the language that it forced us to go deeper. We didn’t want to use ga
You had us at football.nnWe were immediately inspired by the opportunity to create something bold and intense for the DraftKings campaign. And no, it’s not just because we love football. We are thrilled to accept the challenge of singling out fantasy fans; talking to them in their language and tapping into their passion for the game. Because let's be honest, it's a little like looking in the mirror. We are so familiar with the language that it forced us to go deeper. We didn’t want to use ga
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