_frustrated-car.jpg "frustrated car from road safety slogan Video Screenshot Preview")
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⏲ Duration: 1 min 57 sec
✓ Published: 14-May-2012
✓ Published: 14-May-2012
Description:
Ministry of Transport and Communications’ social road safety campaign against drunk drivingnThis campaign was against drunk driving, target audience – young drivers. Goal: to sell refusal to drive drunk. Idea: to humanize car while using slogan “Don’t make a car nervous – don’t drive drunk”. Tools: TVC, audio, print and outdoor. All parts of road safety campaign are unified by one idea – brand and slogan “It’s worth it”.
Ministry of Transport and Communications’ social road safety campaign against drunk drivingnThis campaign was against drunk driving, target audience – young drivers. Goal: to sell refusal to drive drunk. Idea: to humanize car while using slogan “Don’t make a car nervous – don’t drive drunk”. Tools: TVC, audio, print and outdoor. All parts of road safety campaign are unified by one idea – brand and slogan “It’s worth it”.
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