_channel-4-idents.jpg "Channel 4 Idents from time machine love song Video Screenshot Preview")
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⏲ Duration: 2 min 8 sec
✓ Published: 13-Jun-2023
✓ Published: 13-Jun-2023
Description:
Optical Arts worked with 4creative and Art Practice to direct and create five new idents for Channel 4, following their new masterbrand launch. nnThe idents consist of 25 unique looping scenes, designed to reflect what life is like in the UK today – through the eyes of 17 creatives, artists, and filmmakers. Each scene was developed from an open brief which invited each creator to interpret one of five themes: Identity (who we are), The Land (where we live), System (what controls us), Release (
Optical Arts worked with 4creative and Art Practice to direct and create five new idents for Channel 4, following their new masterbrand launch. nnThe idents consist of 25 unique looping scenes, designed to reflect what life is like in the UK today – through the eyes of 17 creatives, artists, and filmmakers. Each scene was developed from an open brief which invited each creator to interpret one of five themes: Identity (who we are), The Land (where we live), System (what controls us), Release (
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