_typographics-2016-brand-type-for-publications-with-roger-black.jpg "Typographics 2016: Brand Type for Publications with Roger Black from black network stone Video Screenshot Preview")
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⏲ Duration: 4 min 13 sec
✓ Published: 21-Oct-2016
✓ Published: 21-Oct-2016
Description:
This talk took place on Monday, June 13th as part of Typographics in The Rose Auditorium at The Cooper Union, NYC.nnPublication designers understand that the lasting identity of a magazine or a newspaper is its type. The text changes. The pictures change. But, over time readers get familiar with the type. Itbecomes part of a publication’s personality, its identity. Its brand.nHow do you choose the type? Are there different identities for text and display? Do you have to order up a custom fon
This talk took place on Monday, June 13th as part of Typographics in The Rose Auditorium at The Cooper Union, NYC.nnPublication designers understand that the lasting identity of a magazine or a newspaper is its type. The text changes. The pictures change. But, over time readers get familiar with the type. Itbecomes part of a publication’s personality, its identity. Its brand.nHow do you choose the type? Are there different identities for text and display? Do you have to order up a custom fon
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