_what-is-service-design-amp-digital-cx-strategy-about-what-differentiates-a-typical-coffee-shop-from-starbucks-digital-st.jpg "What is Service Design & Digital CX Strategy about? What Differentiates a Typical Coffee Shop from Starbucks’ Digital Strategy from cx strategy and design Video Screenshot Preview")
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⏲ Duration: 2 min 10 sec
✓ Published: 19-Apr-2017
✓ Published: 19-Apr-2017
Description:
What is Service Design and Digital CX Strategy about? What Differentiates the Coffee Shop around the corner from Starbucks’ Digital Strategy? Empathy and Customer Centricity is the first and most important value lever. nnStarbucks understood 3 basic customer needs and pain points and transformed them into a pleasant and frictionless digital experience: 1) Customers want easier ways to make their orders, without waiting in line; 2) Customers want an instant or frictionless payment transaction;
What is Service Design and Digital CX Strategy about? What Differentiates the Coffee Shop around the corner from Starbucks’ Digital Strategy? Empathy and Customer Centricity is the first and most important value lever. nnStarbucks understood 3 basic customer needs and pain points and transformed them into a pleasant and frictionless digital experience: 1) Customers want easier ways to make their orders, without waiting in line; 2) Customers want an instant or frictionless payment transaction;
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