_nathan-martin-from-arena-solutions-on-the-saas-vs-non-saas-companies-interact-with-their-customers.jpg "Nathan Martin from Arena Solutions on The SaaS vs. Non SaaS Companies Interact with their Customers from scm model Video Screenshot Preview")
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⏲ Duration: 2 min 29 sec
✓ Published: 28-Oct-2010
✓ Published: 28-Oct-2010
Description:
In this video Nathan commented on how the SaaS model changes the customer and software vendor interaction. SaaS very much lowers both the cost of sales and the barriers to entry when compared to the more traditional big vendor approach with all of its salesmen, high pressure environment, and high barriers to entry. There are broader issues here related to the overall economic efficiency of the enterprise software market which are directly related to how many and how quickly vendors move towards
In this video Nathan commented on how the SaaS model changes the customer and software vendor interaction. SaaS very much lowers both the cost of sales and the barriers to entry when compared to the more traditional big vendor approach with all of its salesmen, high pressure environment, and high barriers to entry. There are broader issues here related to the overall economic efficiency of the enterprise software market which are directly related to how many and how quickly vendors move towards
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