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Description: RAI entrusted us with the redesign of its brand identity as well as the brand architecture of all its business units, from network logos to corporate design, with the objective of modernizing the group’s image while preserving its consolidated identity.nThis change accompanied RAI’s re-launch in autumn of 2016.nThe new promotional package includes elements of continuity across all programming, from promo packs to bumper ads, including idents, ad sales toolkits and billboards… a complete re
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