_yandy-broadcast-30-everybody.jpg "Yandy - Broadcast 30 - Everybody from girl to asses Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 04-Jun-2019
✓ Published: 04-Jun-2019
Description:
Sexy Halloween costumes. That’s how Yandy.com got their start and what they have been known for. They were looking to change that story and reflect who their customers really were, total bad-asses that were real. As a Phoenix media relations agency, we were able to execute that. It was a chance to declare who the Yandy Girl was and, with their official swimsuit sponsorship of the Miss USA competition, they aimed to make a splash. Stereotypes and stigmas are a constant battle, and sometimes the
Sexy Halloween costumes. That’s how Yandy.com got their start and what they have been known for. They were looking to change that story and reflect who their customers really were, total bad-asses that were real. As a Phoenix media relations agency, we were able to execute that. It was a chance to declare who the Yandy Girl was and, with their official swimsuit sponsorship of the Miss USA competition, they aimed to make a splash. Stereotypes and stigmas are a constant battle, and sometimes the
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