_xerox-jazz-finder-augmented-reality-app.jpg "Xerox Jazz Finder Augmented Reality App from coca cola application Video Screenshot Preview")
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⏲ Duration: 61 sec
✓ Published: 10-Jul-2012
✓ Published: 10-Jul-2012
Description:
Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.nnWe produced the campaign in collaboration with Xerox’s main agency, Robberts Communications.nnThe AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access t
Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.nnWe produced the campaign in collaboration with Xerox’s main agency, Robberts Communications.nnThe AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access t
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