Ravens Case Study from stadium case study Watch Video
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Description: The Environment:nnFollowing the departure of the Baltimore Colts to Indianapolis, the city of Baltimore had been without a professional football franchise for over fifteen years. With many fans still upset by the team’s departure the Baltimore Ravens looked to develop a brand that aligned themselves with the community and the citizens of Baltimore. As many expansion teams face, the Ravens were forced to build a team from the NFL Draft and players released from other teams. Rather than look at
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