Ponto Frio - Black Friday from cute em boy Watch Video
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Description: The persona construction process is quite intriguing, methodical and involves a lot of analysis in its development. In this construction, the character design must convey the brand’s values and identify with the public. Pin is a great example of this process. Pinguim of Ponto Frio, which we developed in partnership with Grupo Casas Bahia, conveys a lot of this. He is charismatic, funny, confident and somehow even cute, bringing the brand closer to the public. He can adapt, like in this film wh
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