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Brand Master Academy
Brand Master Academy
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_brand-positioning-make-your-brand-stand-out-free-guide.webp "HubSpot Marketing")
_how-to-position-your-brand-with-marketing.webp "Inbound Explained • Digital Marketing")
_92.webp "A shop manager quit her job to resell second-hand clothing - and now makes up to $5k-a-month. <br/><br/>Stephanie Thornsburg, 43, ran a thrift shop for 16 years - before turning her side hustle of selling her old clothes online into a full-time career. <br/><br/>She started off listing the clothes in her wardrobe - but now makes a living buying and selling second-hand items.<br/><br/>As well as being able to pay herself a salary, Stephanie also uses it to support her two children, 23 and 18, with her husband, Luke, 44, a configuration lead. <br/><br/>Stephanie, from Cincinnati, Ohio, US, said: “I make money by spending time digging and finding the treasures - then putting them on the second-hand market. <br/><br/>“I was ready to be my own boss, too - really take the leap. <br/><br/>“I managed other people for 16 years, after a while, it gets a little overwhelming. <br/><br/>“Now, I’ve never been happier - I’m helping promote slow fashion and I have so much free time on my hands.”<br/><br/>The mum-of-two has always worked in the second-hand industry. <br/><br/>She was the first person to open up a “bricks-and-mortar buy-and-sell store” in her area. <br/><br/>Stephanie managed the shop for 16 years and often felt she had to give up her free time to help out.<br/><br/>“My kids were eight months and five years old at the time,” she said. <br/><br/>“I started out as a store manager - and ended up working my way to district manager. <br/><br/>“When you’re manager, you’re the one who has to end up going in and taking care of things. <br/><br/>“I had to come in on so many of my days off, and work lots of overtime. <br/><br/>“Even if I wasn’t at work, you still get phone calls, and you’re still needed. <br/><br/>“You’d be getting questions at any time of the day. <br/><br/>“I also had some crazy emergencies - like a kid once accidentally crashing his car into the front of our store.”<br/><br/>Other full-time clothing resellers would often come to Stephanie’s shop for “inventory” - which inspired her to make the transition. <br/><br/>She said: “Resellers would particularly come to our women’s and designer stores. <br/><br/>“People bought our stuff to try and sell it on and make some money. <br/><br/>“It piqued my interest that people can do this all by themselves - they don’t have to work for someone.”<br/><br/>In 2020, Stephanie started selling the clothes in her wardrobe as a side hustle - before branching out to other products bought at second-hand shops. <br/><br/>It took her four years to make enough money to replace her nine-to-five income. <br/><br/>She initially started out making $1k profit per month, and now has a turnover of $60k-a-year.<br/><br/>“The trick is to learn which brands sell well,” she said. <br/><br/>“The money comes in when you figure out what those pieces are.<br/><br/>“Size is a huge component for me. <br/><br/>“The average size of a woman in the US is a 16, so I often find sizes 10 and up perform the best. <br/><br/>“It took me a full year to profit $1k to $2k-a-month doing this as a side-hustle - now, it’s $4k to $5k. <br/><br/>“I’ve been able to make what I was making at my old job - but I’m my own boss, and continuing to grow.”")
_seth-godin-breaks-down-the-brilliance-of-nike39s-brand-strategy.webp "Behind the Brand")
_5-ways-to-make-the-most-of-your-starbucks-run.webp "Across the country, millions of people visit Starbucks each day to enjoy a coffee, tea, refreshment or snack. Many of these customers are also members of the company's loyalty program, Starbucks Rewards, and enjoy the benefits of membership, including exclusive offers, ordering ahead through the Starbucks app, and earning Stars toward free coffee, food or merchandise. Chances are you have visited a Starbucks recently, but are you making the most of your visit? If you are not a Starbucks Rewards member, you might be missing out! Here are five ways to make your Starbucks run work harder for you: 1. Fun Rewards: Starbucks Rewards members can enjoy several opportunities for free drinks, food and more! Earn and Redeem Stars - Starbucks Rewards members can earn Stars on eligible purchases at participating stores - all you have to do is pay using a registered Starbucks gift Card, a preloaded Starbucks Card in the Starbucks app, or scan the barcode in the Starbucks app. From there, Starbucks Rewards members can start enjoying benefits with as little as 25 Stars. Members can redeem Stars for everything from a protein box or bakery item to a free beverage and even a coveted Starbucks coffee tumbler!* Birthday Reward - Every year on your birthday, you can get a free drink or food item of your choice. To enjoy this perk, Starbucks Rewards members must make one Star-earning purchase to receive a Birthday Reward. Free Refills - Starbucks Rewards members get free refills of brewed coffee or tea (hot or iced) with a same-day in-store visit. Extra tip: You can refill your cup with coffee or tea when your first handcrafted drink was something else. 2. Order ahead and pay: Use the Starbucks app to find the closest Starbucks, view store hours and the menu and order ahead and pay. Extra tip: you can also cut down on time by saving your favorites in the app for easy ordering. 3. Earn more benefits by linking accounts - Starbucks Rewards members can earn even more Rewards by linking loyalty accounts with other participating beloved brands and unlocking additional perks .... and continue to earn Stars too. 4. Games and bonus challenges - Members can get free drinks and food even quicker with multiple chances throughout the year to earn Stars and win exclusive offers: Bonus Star challenges - These are regular opportunities to get rewarded for ordering what you love. Double (and Triple) Star Days - Special days where orders placed with your Starbucks Rewards account can earn you twice (or even three times) the Stars. Member-only games - Starbucks Rewards members can play games like Starbucks for Life or Starbucks Summer Game (May 20-June 17) for a chance to win exclusive prizes, free food and drinks, and more. Exclusive offers - Starbucks Rewards members receive access to exclusive and limited time offers through the Starbucks app, like Summer App-y Days - going on now. Enjoy Summer App-y Days with 50% off any handcrafted beverage every Friday in May from 12-6 p.m. local time (May 15-31) at a participating store and a personalized offer, ranging from Triple Star Days to BOGOs (Buy One, Get One) to beverage discounts, that will be revealed in the app every Monday in May (May 13-27). More info can be found here . Joining Starbucks Rewards is quick and easy, just download the app and sign up for an account or visit starbucks.com/rewards. * Stars cannot be earned on alcohol, Starbucks Cards or Starbucks Card reloads")
_3-pillars-brand-positioning-to-find-a-competitive-advantage.webp "Brand Master Academy")
_harvard-i-lab-124-positioning-your-brand-out-front.webp "Harvard Innovation Labs")
_shellharbour-council-workers-rally-outside-civic-centre-124-21-may-2024.webp "Workers and supporters rallied outside Shellharbour council, in protest at a restructure that will see front-line positions made redundant.")
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_how-to-position-your-brand-with-marketing.jpg)
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_seth-godin-breaks-down-the-brilliance-of-nike39s-brand-strategy.jpg)
_5-ways-to-make-the-most-of-your-starbucks-run.jpg)
_3-pillars-brand-positioning-to-find-a-competitive-advantage.jpg)
_harvard-i-lab-124-positioning-your-brand-out-front.jpg)
_shellharbour-council-workers-rally-outside-civic-centre-124-21-may-2024.jpg)
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