_how-to-become-a-marketing-superhero-124-giuseppe-stigliano-124-tedxroma-preview-1.jpg "How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma from video as marketing Video Screenshot Preview 1")
Gallery_how-to-become-a-marketing-superhero-124-giuseppe-stigliano-124-tedxroma-preview-3.jpg "How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma from video as marketing Video Screenshot Preview 3")
Gallery_how-to-become-a-marketing-superhero-124-giuseppe-stigliano-124-tedxroma-preview-hqdefault.jpg "How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma from video as marketing Video Screenshot Preview hqdefault")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Jump To Video Parts
⏲ Duration: 16 minutes 25 seconds
👁 View: 550.2K times
Play Audio:👁 View: 550.2K times
Description:
TEDx Talks
TEDx Talks
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
_this-day-in-history-39star-wars39-opens-saturday-may-25th.webp "This Day in History: , 'Star Wars' Opens.<br/>May 25, 1977.<br/>The first installment of <br/>George Lucas' saga \")
_ms-janitor-turned-ceo.webp "Ms Janitor Turned CEO")
_george-lucas-has-received-an-honorary-palme-d39or-at-the-cannes-film-festival.webp "Legendary filmmaker George Lucas has been handed an honorary Palme d'Or at Cannes.")
_do-not-disturb-lady-boss-in-disguise-full.webp "Do Not Disturb: Lady Boss in Disguise Full")
_escaping-as-the-ceo39s-wife.webp "Escaping as the CEO's Wife")
_northern-ireland-public-relations-firm-named-pr-weeks-largest-agency-outside-london.webp "A Holywood-based global PR & creative agency has been recognised in three categories within PR Week’s Top 150 rankings.<br/><br/>Smarts was named the largest agency outside of London, 30th largest agency in the UK overall, and the fourth largest consumer agency.<br/><br/>These significant milestones are reflective of a decade of growth for Smarts, reporting a total revenue of £16m in 2024. The agency now employs close to 200 people across its five offices in Glasgow, London, Amsterdam, New York and Holywood.<br/><br/>Offering a comprehensive range of communication services – including design, content, influencer marketing, media relations, and employee engagement – Smarts has made substantial investments exceeding £2 million in content production, digital infrastructure, and influencer capabilities since 2020.<br/><br/>Recent highlights include working with US actor Tina Fey on Booking.com’s 2024 Super Bowl ad, building Zalando’s Style Creator Programme of 400+ micro-influencers to drive growth for the fashion brand’s Instagram and TikTok following – and expanding into mainland Europe with a new office in Amsterdam, with European campaigns in the past year including an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees.<br/><br/>This expansion aligned with Smarts' strategic growth plan, positioning the agency as a global leader in culture-driven, consumer-focused communications.")
_ms-janitor-turned-ceo.webp "Ms. Janitor Turned CEO.")
_the-shark-tank-winners-building-a-billion-dollar-bathroom-brand.webp "Dude Wipes’ potty-mouthed founders have already grabbed 1% of the $11 billion U.S. toilet paper market. Now the Mark Cuban-backed startup is aiming to swipe up to 10%.<br/><br/>Since starting Dude Products in 2011, Sean Riley, Ryan Meegan and a third cofounder, Jeff Klimkowski, childhood friends from the Chicago suburbs, have closely studied the trail left behind by “Big Toilet Paper” leaders like Kimberly Clark and Procter & Gamble – everything from the design of their newest rolls to their latest ad campaigns – and have done the exact opposite. <br/><br/>One of the most successful businesses in Shark Tank history, Dude Products rolled up $110 million in revenue last year, from $70 million in 2022. The company, which has been profitable since 2016, now makes up 1% of the $11 billion toilet paper industry. The founders predict Dude will do $500 million in annual sales within five years and ultimately grow into a $1 billion (sales) brand. <br/><br/>0:00 Who Are The Dudes?<br/>00:19 Meeting the Need for Something Different <br/>02:50 Characteristics of a Winning Team<br/>03:37 Scared Money Don’t Make Money<br/>04:29 Guerilla Marketing At Its Finest <br/>06:46 The Dudes’ First Major Deal <br/>07:22 The Shark Tank Effect <br/>09:28 The Great Toilet Shortage of 2020<br/>11:00 Flushing Out the Competition <br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/jemimamcevoy/2024/05/17/this-shark-tank-winner-has-a-1-billion-plan-to-replace-toilet-paper/?sh=1b23fac62c17<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
_this-day-in-history-39star-wars39-opens-saturday-may-25th.jpg)
_ms-janitor-turned-ceo.jpg)
_george-lucas-has-received-an-honorary-palme-d39or-at-the-cannes-film-festival.jpg)
_do-not-disturb-lady-boss-in-disguise-full.jpg)
_escaping-as-the-ceo39s-wife.jpg)
_northern-ireland-public-relations-firm-named-pr-weeks-largest-agency-outside-london.jpg)
_ms-janitor-turned-ceo.jpg)
_the-shark-tank-winners-building-a-billion-dollar-bathroom-brand.jpg)
![[+]](/images/menu.gif){kind=small}