_king-gothic-typefaces.jpg "King Gothic: Typefaces from wu kong the king full movie Video Screenshot Preview")
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⏲ Duration: 98 sec
✓ Published: 10-Jun-2019
✓ Published: 10-Jun-2019
Description:
The Chinese language system has over 54,000 characters and is visually complex. With a limited number of Chinese digital fonts to choose from, designers aren’t able to realize the full potential of Chinese font and typography design. nnOur challenge was to raise awareness and stimulate trial of the King Gothic font, generate buzz and awareness around the launch of King Gothic. The campaign was the first marketing campaign for DynaFont to enter mainland China market, covering tier-1 major citie
The Chinese language system has over 54,000 characters and is visually complex. With a limited number of Chinese digital fonts to choose from, designers aren’t able to realize the full potential of Chinese font and typography design. nnOur challenge was to raise awareness and stimulate trial of the King Gothic font, generate buzz and awareness around the launch of King Gothic. The campaign was the first marketing campaign for DynaFont to enter mainland China market, covering tier-1 major citie
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