_nature-valley-trail-view.jpg "Nature Valley - Trail View from public google map api Video Screenshot Preview")
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⏲ Duration: 1 min 69 sec
✓ Published: 11-Jul-2012
✓ Published: 11-Jul-2012
Description:
Nature Valley’s core customers are nature lovers. Building a never-before-seen nature experience began with the challenge of attracting them to the branded site almost immediately after launch—even without paid media. To enhance the appeal to our target, we partnered with a cadre of outdoors-focused media outlets, including National Geographic and Backpacker to tout the launch, and to bring a broader audience to the site, we began a vigorous public relations effort highlighted by featured ar
Nature Valley’s core customers are nature lovers. Building a never-before-seen nature experience began with the challenge of attracting them to the branded site almost immediately after launch—even without paid media. To enhance the appeal to our target, we partnered with a cadre of outdoors-focused media outlets, including National Geographic and Backpacker to tout the launch, and to bring a broader audience to the site, we began a vigorous public relations effort highlighted by featured ar
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