The Communications Mix - by UKEssays.com from promotion element of marketing mix Watch Video
Preview(s):
Gallery
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: Fill and Turnbull (2016) explain that the marketing Communications Mix provides detail as to precisely how an organisation can promote its goods and services. The communications mix can therefore be considered as linked to the 4Ps of marketing via the 'promotion' element.nnThis video discusses the Communications Mix and explains the considerations you must make when looking to use the Communications Mix. For more information about the Communications Mix and how businesses make use of it, take a
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)