Volkswagen Big Red Car - PR Case Study from the wiggles red big car Watch Video
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Description: We sold The Wiggles Big Red Car for over 10x it's value, and this is the video that proves it. The Wiggles are huge. So when they announced their break up – this would leave Volkswagen’s sponsorship in the dust. So we changed the conversation from a split into a sale. We sold The Big Red Car (which just so happens to be a Volkswagen Beetle) and donated the money to charity. The car sold for ten times its worth – and Volkswagen got hundreds of millions impressions. Impressive.
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