_how-are-retailers-using-technology-to-draw-shopper-insights-amp-how-can-machine-learning-help-cpg-companies.jpg "How are retailers using technology to draw shopper insights & how can machine learning help CPG companies? from new may full na Video Screenshot Preview")
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⏲ Duration: 1 min 4 sec
✓ Published: 20-May-2021
✓ Published: 20-May-2021
Description:
The age of precision category management is upon us. Effective assortment and space localization can be a very challenging task for CPG companies and retailers, but if done right with the right methods, the incremental value generated is significant. Whether they are using a cluster approach or not, the ability for retailers and CPG companies to leverage store-level data in new ways opens up new opportunities to have the right product assortment to meet shopper demand across any store.nnRecorded
The age of precision category management is upon us. Effective assortment and space localization can be a very challenging task for CPG companies and retailers, but if done right with the right methods, the incremental value generated is significant. Whether they are using a cluster approach or not, the ability for retailers and CPG companies to leverage store-level data in new ways opens up new opportunities to have the right product assortment to meet shopper demand across any store.nnRecorded
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