_piel-morena-con-sabor-a-boroj--proyecto-cabalonga-2012-2013.jpg "PIEL MORENA CON SABOR A BOROJÓ_ Proyecto CABALONGA 2012-2013 from unico services Video Screenshot Preview")
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⏲ Duration: 3 min 15 sec
✓ Published: 04-Aug-2013
✓ Published: 04-Aug-2013
Description:
Cabalonga is a design co-creative project for social innovation in El Valle, Chocó - Colombia.nnApplying human centered design methodologies Cabalonga and Piel Morena (local family venture) had developed the Value Preposition of its handcrafted Jams. Reinforcing its local craft and organic sense through the design of a packaging-souvenir system and a handmade stamping toolkit that differentiate its supply from the competition and add perceived value to its market niche, in order to create the c
Cabalonga is a design co-creative project for social innovation in El Valle, Chocó - Colombia.nnApplying human centered design methodologies Cabalonga and Piel Morena (local family venture) had developed the Value Preposition of its handcrafted Jams. Reinforcing its local craft and organic sense through the design of a packaging-souvenir system and a handmade stamping toolkit that differentiate its supply from the competition and add perceived value to its market niche, in order to create the c
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