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_marketing-mix.webp "Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.")
_main-tere-qurban.webp "Welcome to our channel dedicated to helping you discover the path to success through learning and developing your professional skills. Whether you are a student looking to bright your career or a working aiming to your field, our videos are designed to provide valuable insights, tips, and resources to help you achieve your goals.")
_role-of-motivation-in-management.webp "Role of Motivation in Management<br/>The Role of Motivation in Management:<br/>Motivation is a critical factor in the success of any organization as it influences the behavior of individuals and teams toward achieving common goals.<br/>Several theories of motivation have been developed to understand and enhance the motivational factors in the workplace.<br/>Maslow's Hierarchy of Needs:<br/>Theory: Abraham Maslow proposed a hierarchy of human needs, arranged in a pyramid from basic physiological needs to higher-level psychological needs.<br/>Importance: Employees are motivated to move up the hierarchy, and managers need to address these needs to enhance motivation.<br/>Application: Managers can tailor motivational strategies based on employees' current needs, providing a framework for understanding their behavior.<br/>Example:")
_german-chancellor-scholz-to-deport-39serious39-criminals-even-to-high-risk-countries.webp "German chancellor's comments on toughening up deportation policy come after a series of violent incidents in the country, including a stabbing at a far-right rally in Mannheim.")
_jag-sindhi-jag-wel-vihan-ji-na-aahe.webp "Welcome to our channel dedicated to helping you discover the path to success through learning and developing your professional skills. Whether you are a student looking to bright your career or a working aiming to your field, our videos are designed to provide valuable insights, tips, and resources to help you achieve your goals.")
_european-central-bank-set-to-cut-interest-rates-for-first-time-since-2019.webp "The European Central Bank is expected to cut its key interest rates this week for the first time since September 2019. This will mark the end of the record-fast rate hiking cycle begun during the COVID-19 pandemic to combat high inflation. Eurozone inflation came in slightly higher than expected in May at 2.6%, and core inflation at 2.9%. ECB officials say a single rate cut is consistent with their stance, but more cuts in July are not very likely. Domestic inflation, especially in services, remains persistent in the euro area.")
_ministries-to-draw-up-joint-cabinet-memo-on-parallel-pathway-programme.webp "A memorandum on an amendment Bill related to the parallel pathway programme will be presented to the Cabinet soon, says government spokesman Fahmi Fadzil.<br/><br/>The Communications Minister said the memorandum is likely to be jointly issued by the Health and Higher Education Ministries, or by each ministry individually, \")
_dad-who-runs-driveway-cleaning-company-easyjetwash-in-hot-water-with-easyjet.webp "A dad who runs a driveway cleaning business called EasyJetwash is being threatened with legal action by billionaire easyJet founder Sir Stelios Haji-Ioannou. <br/><br/>Jozsef Spekker, 43, charges around £100 to pressure wash people's drives, patios, garden paths and conservatories.<br/><br/>He has run his one-man business for three years but is now in hot water with easyGroup, which is owned by budget airline boss Sir Stelios.<br/><br/>The multinational venture capital conglomerate - worth billions - has written to Jozsef ordering him to rebrand his business or face a costly legal battle.<br/><br/>Jozsef, from Newcastle-under-Lyme, Staffs., said: “They explained how my branding was very harmful for their business. <br/><br/>“They wanted me to take all the branding off Facebook and social media, and close it <br/>down. <br/><br/>“If I do what they want me to do I have to close the business. I’d have to start again. <br/><br/>“The first two years I spent a lot of money on advertisements. <br/><br/>“I have hundreds of videos on YouTube, a ten minute video takes a long time to edit. I have at least 160 videos. People like to watch them. <br/><br/>“It’s mainly the word easy which is the problem. I call myself EasyJetwash. <br/><br/>“If you go through most of my social posts I higher case Easy and Jet. <br/><br/>“I try and keep it obvious that we are nothing to do with easyJet. <br/><br/>“They are hanging on to the word ‘easy’, saying that I am trying to confuse their customers into believing I am part of their group. <br/><br/>“I look very, very different. <br/><br/>“All the business I do, they don’t offer. <br/><br/>“The whole idea of calling my business EasyJetwash is that I made hard physical work very easy with the right equipment and it is really simple and easy to do.<br/><br/>“They [easyJet) don’t offer any exterior cleaning or building restoration, which I do. <br/><br/>“Which is why my trademark was accepted. They didn’t challenge my trademark. <br/><br/>“I am totally scared. Who am I compared to a multi-billion pound corporation? <br/><br/>“Just a few weeks ago I paid off £800 on my credit card and I have no savings. I can’t fight them in the court.”<br/><br/>Jozsef applied to trademark his company name and was approved in April 2022.<br/><br/>The Hungarian-born business owner, who suffers from degenerative arthritis, says the stress has left him feeling “worried I’ll lose everything”.<br/><br/>He added: \")
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