CUPRA - An interior that boosts your emotions from ice cube melting science project Watch Video

⏲ Duration: 0:49
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✓ Published: 29-Apr-2024

Description:
CUPRA has pushed countless boundaries with the CUPRA DarkRebel showcar. It embodies the passion for design of a brand that questions the way cars will be created in the future. The exterior is pure provocation, which is further magnified exponentially in an interior designed to boost emotions.<br/><br/>Light is one of the most important aspects of the interior of the CUPRA DarkRebel showcar, as it conditions the design and gives personality to each of its parts. Three original exponential environments have been developed that represent a core CUPRA reality: Square, Cube and Infinite. Embracing CUPRA's distinct mindset and digital DNA, the CUPRA DarkRebel redefines the automotive experience, seamlessly blending the physical and digital worlds. By integrating a gamified experience, users are not just driving; they are engaging in an ongoing, immersive connection with the CUPRA Tribe. <br/><br/>Once again in the interior, the central spine features prominently as an iconic element. In the CUPRA DarkRebel showcar, it goes from being a design element to a functional part that incorporates mobility. <br/><br/>This showcar reinforces CUPRA’s strategy of focusing on authenticity, using parametric design and additive manufacturing. The central spine is made of an aluminium and titanium alloy, also using 3D technology with additive manufacturing, taking CUPRA’s design appeal to the next level.