_dominic-cummings.jpg "Dominic Cummings from lockdown uk deaths Video Screenshot Preview")
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⏲ Duration: 1 min 48 sec
✓ Published: 30-Jun-2020
✓ Published: 30-Jun-2020
Description:
After months of being at home and a large number of deaths, the temperature of the mass mainstream (C1C2) is one of rage, distrust and confusion.nnAs we leave lockdown, a massive battle of ideas is about to break, but what direction will people take and what are the implications for brands, public policy makers, media and communications, and who do they trust?nnThe Outsiders, in conjunction with Peek Content, have just conducted a large Qual study looking at the attitudes of the mass mainstream.
After months of being at home and a large number of deaths, the temperature of the mass mainstream (C1C2) is one of rage, distrust and confusion.nnAs we leave lockdown, a massive battle of ideas is about to break, but what direction will people take and what are the implications for brands, public policy makers, media and communications, and who do they trust?nnThe Outsiders, in conjunction with Peek Content, have just conducted a large Qual study looking at the attitudes of the mass mainstream.
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