_star-wars-a-case-study-jeff-koenig-omf-geek.jpg "Star Wars a Case Study Jeff Koenig OMF Geek from 10 minutes viral video of ankita dave Video Screenshot Preview")
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⏲ Duration: 1 min 80 sec
✓ Published: 14-Jan-2013
✓ Published: 14-Jan-2013
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PRODUCERS GUILD OF AMERICA NEW MEDIA COUNCIL EAST PRESENTS...ONCE UPON A BRAND:NEW MEDIA PRODUCERS CREATING NEW FORMS OF BRANDED ENTERTAINMENT WEDNESDAY, OCTOBER 3, 2012nnJeff Koenig says Star Wars is the best Transmedia success storynnThe stories told by brands through what has become the branded entertainment genre have unfolded in ways that are viral, sustainable, and profitable. From the reinvigoriation of K-Swiss to the staying power of ‘The World’s Most Interesting Man’ to the explos
PRODUCERS GUILD OF AMERICA NEW MEDIA COUNCIL EAST PRESENTS...ONCE UPON A BRAND:NEW MEDIA PRODUCERS CREATING NEW FORMS OF BRANDED ENTERTAINMENT WEDNESDAY, OCTOBER 3, 2012nnJeff Koenig says Star Wars is the best Transmedia success storynnThe stories told by brands through what has become the branded entertainment genre have unfolded in ways that are viral, sustainable, and profitable. From the reinvigoriation of K-Swiss to the staying power of ‘The World’s Most Interesting Man’ to the explos
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