Bros x Universal from universal pictures ident Watch Video
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Description: IDENTS + BLIPVERTSnDigital Cinema Media (DCM) and Universal Pictures joined forces to launch a first-of-its-kind partnership, curating a bespoke LGBTQ+ ad reel to run ahead of Universal Pictures’ new film, Bros, the first romantic comedy from a major studio that features an entirely LGBTQ+ principal cast. The ad reel began with a full takeover of DCM’s ident, combining DCM’s logo with footage from the film, before leading into an introduction from Billy Eichner, co-writer, star and executi
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