_smart-gumku-leuven.jpg "SMART GUM⎟KU Leuven from school life hacks Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 24-Apr-2016
✓ Published: 24-Apr-2016
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SMART GUM⎟KU Leuven⎟Case movie DARWIN BBDOnnIn order to promote KU Leuven among students, creative office Darwin BBDO came up with the Smart Gum. A chewing gum that can help students remember their courses. The packaging holds two pieces of gum per section, each with a unique flavor: one for during study, and one for during the exam. The Smart Gum was handed out to pupils from the fifth and sixth year of secondary school for their exams. This smart gum is part of the greater KU Leuven life h
SMART GUM⎟KU Leuven⎟Case movie DARWIN BBDOnnIn order to promote KU Leuven among students, creative office Darwin BBDO came up with the Smart Gum. A chewing gum that can help students remember their courses. The packaging holds two pieces of gum per section, each with a unique flavor: one for during study, and one for during the exam. The Smart Gum was handed out to pupils from the fifth and sixth year of secondary school for their exams. This smart gum is part of the greater KU Leuven life h
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