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Description: Fondation Chirac, well known in Africa for its healthcare initiatives, briefed us with a single figure: 800,000 deaths a year occur due to fake medicine. The objective was to make as big of a splash as possible to raise awareness about this tragedy.nnThe campaign used fake African music stars in a surprising approach to fighting fake drugs. The fame of the participating artists amplified the impact of the campaign in both conventional and social media. Just as fake drugs thrive on the popularity
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