_survivors.jpg "Survivors from my talking tom live Video Screenshot Preview")
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⏲ Duration: 1 min 22 sec
✓ Published: 21-Jan-2012
✓ Published: 21-Jan-2012
Description:
For their TV campaign, Florida's Lynn Cancer Institute wanted to have actual cancer survivors share their stories with the home viewer. A simple concept that's far more difficult than it sounds.nnThis type of spot requires the camera be either be a third person observer of a conversation or the featured talent has to speak directly to camera. (even though they've never been on-camera before)nnMarketing Director, Tom Chakurda and I collectively decided that the concept would be the most effective
For their TV campaign, Florida's Lynn Cancer Institute wanted to have actual cancer survivors share their stories with the home viewer. A simple concept that's far more difficult than it sounds.nnThis type of spot requires the camera be either be a third person observer of a conversation or the featured talent has to speak directly to camera. (even though they've never been on-camera before)nnMarketing Director, Tom Chakurda and I collectively decided that the concept would be the most effective
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