_western-sydney-wanderers-using-data-trends-to-influence-consumer-purchasing-behaviour.jpg "Western Sydney Wanderers - Using Data Trends to Influence Consumer Purchasing Behaviour from match 2019 data Video Screenshot Preview")
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⏲ Duration: 89 sec
✓ Published: 25-Sep-2020
✓ Published: 25-Sep-2020
Description:
When a football club wants to increase ticket sales and memberships for their upcoming season, how do you find innovative new ways to attract new members and entice fans to a newly rebuilt home ground?nnFor the Western Sydney Wanderers, we built awareness by maximising impressions and placements to a wide audience of football fans, across Facebook, Google, YouTube and Instagram. nnOver the course of the season, we delivered more than 16 million impressions - a 14% increase above target, and more
When a football club wants to increase ticket sales and memberships for their upcoming season, how do you find innovative new ways to attract new members and entice fans to a newly rebuilt home ground?nnFor the Western Sydney Wanderers, we built awareness by maximising impressions and placements to a wide audience of football fans, across Facebook, Google, YouTube and Instagram. nnOver the course of the season, we delivered more than 16 million impressions - a 14% increase above target, and more
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