OTT Viewing Trends in Discovery and Service-Hopping from ott media streaming service Watch Video
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Description: Parks Associates president Elizabeth Parks discusses recent survey data on OTT market segments and explains how, in the current fragmented OTT services market, OTT service providers need to adopt a new mindset for retaining subscribers and reducing churn, in this clip from her presentation at Streaming Media West Connect 2021. Learn more about OTT and SVOD at http://streamingmedia.com
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