_road-to-alm-overcoming-fragmentation-in-todays-omnichannel-marketplace-whats-possible-in-2022.jpg "Road to ALM: Overcoming Fragmentation in Today’s Omnichannel Marketplace - What’s Possible in 2022? from road to nowhere Video Screenshot Preview")
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⏲ Duration: 9 min 83 sec
✓ Published: 27-Jan-2022
✓ Published: 27-Jan-2022
Description:
Brands and marketers know they need to adopt omnichannel solutions in order to reach consumers effectively. The challenge, however, is that everywhere might turn into nowhere if there isn’t an effective strategy in place. A customer experience that ends up fragmented across channels can be very disruptive and result in a terrible customer experience. Join Libby Morgan, Chief Strategy Officer, IAB and Nicolle Pangis, CEO, Ampersand as they preview the themes that will be discussed at the upcomi
Brands and marketers know they need to adopt omnichannel solutions in order to reach consumers effectively. The challenge, however, is that everywhere might turn into nowhere if there isn’t an effective strategy in place. A customer experience that ends up fragmented across channels can be very disruptive and result in a terrible customer experience. Join Libby Morgan, Chief Strategy Officer, IAB and Nicolle Pangis, CEO, Ampersand as they preview the themes that will be discussed at the upcomi
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