What is a Next Best Action Pilot? from value proposition examples marketing Watch Video
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Description: A Decision Management Solutions Express WebinarnA next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business architecture. Our proven decisions-first approach delivers the 5 elements of a powerful next best action platform: decision model, business rules, marketing analytics, impact analysis and continuous impro
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