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Description: Data Driven Communications at the Library- 1 TSLAC/1 SBECnThe San Antonio Public Library (SAPL) has focused on targeted email communication tactics, especially as we recover from augmented services due to the COVID-19 pandemic. We also utilize customer data to engage with patrons directly about library locations under renovation or slated for renovation. SAPL is working to stay in touch with our patrons, make meaningful connections and be intentional with our communications.nHilda Ringel, Orange
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