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⏲ Duration: 47 sec
✓ Published: 27-Oct-2013
✓ Published: 27-Oct-2013
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The Brief:nLaunch the Nokia Lumia 520, amidst the IPL 2013 frenzy. The phone boasted of a fast processor and a platform accommodating lots of apps. The films had to show 'ease of navigation from one app to another', and had to feature the Kolkata Knight Riders.nnThe Idea:nThe idea, across mainline and digital, was 'Nokia 5:20 experiments'. That is, perform complex tasks within 5 minutes 20 seconds using the Nokia Lumia 520.nnWe scripted and shot 3 web-videos: 'Burning off a slice of pizza', 'Lea
The Brief:nLaunch the Nokia Lumia 520, amidst the IPL 2013 frenzy. The phone boasted of a fast processor and a platform accommodating lots of apps. The films had to show 'ease of navigation from one app to another', and had to feature the Kolkata Knight Riders.nnThe Idea:nThe idea, across mainline and digital, was 'Nokia 5:20 experiments'. That is, perform complex tasks within 5 minutes 20 seconds using the Nokia Lumia 520.nnWe scripted and shot 3 web-videos: 'Burning off a slice of pizza', 'Lea
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